Kelly MacDowell
World of Hyatt
Adapting a splashy new brand campaign to digital is hardly a walk on the beach.
New Balance x Coco: Serving style at the Australian Open
How the biggest American tennis star shows up at the biggest party in tennis.
SEE THE SITE >
Coca-Cola: A Recipe for Magic
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
EXPLORE THE CAMPAIGN >
MasterClass: A case study in what defines “wellness”
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY >
Progressive: Kid ‘n Play’s disastrous house party
When a pitch you had 72 hours to craft ends up playing during the Big Game.
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Trunk Club Custom: Style across America
Seasonal lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new website
‘90s quirk, but make it 2026.
EXPLORE THE DESIGN >
Big Brothers Big Sisters: Year in review
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REVIEW THE REPORT >
Concept: Franzia rebrand
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >
Kelly MacDowell
World of Hyatt
Adapting a splashy new brand campaign to digital is hardly a walk on the beach.
World of Hyatt
Coca-Cola
Masterclass
Nordstrom
New Balance x Coco: Serving style at the Australian Open
How the biggest American tennis star shows up at the biggest party in tennis.
EXPLORE THE SITE >
Progressive: Kid ‘n Play’s disastrous house party
TV
When a pitch you had 72 hours to craft ends up playing during the Big Game.
SEE THE PITCH >
Trunk Club Custom: Style across America
Print and digital lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter, Chief Revenue Officer
ABOUT KELLY
Slim Jim: Snap into a brand-new website
‘90s quirk, but make it 2026.
EXPLORE THE DESIGN >
Big Brothers Big Sisters: Year in review
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REVIEW THE REPORT >
Concept: Franzia rebrand
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >