Kelly MacDowell
World of Hyatt
Adapting a splashy new brand campaign for digital is hardly a walk on the beach.
New Balance x Coco: Serving Style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How the biggest American tennis star shows up at the biggest party in tennis.
SEE THE PITCH >
Progressive: Kid ‘n Play’s Disastrous House Party
TV
STORYBOARDING
SCRIPT WRITING
When a pitch you had 72 hours to craft ends up playing during the Big Game.
SEE THE PITCH >
Trunk Club Custom: Style Across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Seasonal lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap Into a Brand-New Website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
‘90s quirk, but make it 2026.
EXPLORE THE DESIGN >
Big Brothers Big Sisters: Year in Review
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REVIEW THE REPORT >
Concept: Franzia Rebrand
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
SWAG
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >
Kelly MacDowell
World of Hyatt
Adapting a splashy new brand campaign for digital is hardly a walk on the beach.
World of Hyatt
Coca-Cola
Masterclass
Nordstrom
New Balance x Coco Gauff: Serving Style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How the biggest American tennis star shows up at the biggest party in tennis.
SEE THE PITCH >
Progressive: Kid ‘n Play’s Disastrous House Party
TV
STORYBOARDING
SCRIPT WRITING
When a pitch you had 72 hours to craft ends up playing during the Big Game.
SEE THE PITCH >
Trunk Club Custom: Style Across America
PRINT
DIGITAL
CREATIVE DIRECTION
ON-LOCATION
Print and digital lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap Into a Brand-New Website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
‘90s quirk, but make it 2026.
EXPLORE THE DESIGN >
Big Brothers Big Sisters: Year in Review
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting challenge: Design an annual report in 1 day.
REVIEW THE REPORT >
Concept: Franzia Rebrand
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
SWAG
Giving the world’s most popular wine brand a much-needed glow-up.
SEE THE CONCEPT >