Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How America’s biggest tennis star shows up at the biggest party in pro tennis.
COMING SOON
Coca-Cola: Gigi Hadid’s “Recipe for Magic”
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
COMING SOON
MasterClass x Hyatt: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY >
Progressive: The Kid ‘n Play Super Bowl ad no one asked for
TV
STORYBOARDING
SCRIPT WRITING
When a spec ad you had 72 hours to ideate ends up playing during the Big Game.
SEE THE PITCH >
Nordstrom Trunk Club: New branding, new guidelines
BRANDING
EDITORIAL
COPYWRITING
When your parent company is iconic, developing a distinct brand book isn’t easy.
EXPLORE THE BRAND GUIDE >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter
Chief Revenue Officer
ABOUT KELLY
“Time and time again, Kelly proved herself to be the most effective creative leader I’ve worked with.”
Christopher Brown
Photographer and Videographer
ABOUT KELLY
“Her ability to develop creative concepts is remarkable. Her writing and editing skills are some of the best I’ve ever seen.”
Maureen Boyle
Senior Creative Director
ABOUT KELLY
Trunk Club Custom: Capturing style across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Seasonal lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new (accessible!) website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
1990s quirk, but with 2026 levels of accessibility.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Design an annual report in one day
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting design challenge.
REPORT COMING SOON!
Concept: Giving Franzia the rebrand it deserves
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
The world’s most popular wine needs a glow-up.
SEE THE CONCEPT >
Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How America’s biggest tennis star shows up at the biggest party in pro tennis.
COMING SOON
Coca-Cola: Gigi Hadid’s “Recipe for Magic”
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
COMING SOON
MasterClass x Hyatt: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY>
Progressive: The Kid ‘n Play Super Bowl ad no one asked for
TV
STORYBOARDING
SCRIPT WRITING
When a spec ad you had 72 hours to ideate ends up playing during the Big Game.
SEE THE PITCH >
Nordstrom Trunk Club: New branding, new guidelines
BRANDING
EDITORIAL
COPYWRITING
When your parent company is iconic, developing a distinct brand book isn’t easy.
EXPLORE THE BRAND GUIDE >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter, Chief Revenue Officer
ABOUT KELLY
Trunk Club Custom: Capturing style across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Print and digital lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new (accessible!) website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
1990s quirk, but with 2026 levels of accessibility.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Design an annual report in one day
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting design challenge.
REPORT COMING SOON!
Concept: Giving Franzia the rebrand it deserves
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
The world’s most popular wine needs a glow-up.
SEE THE CONCEPT >