Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How America’s biggest tennis star shows up at the biggest party in pro tennis.
COMING SOON
Coca-Cola: Gigi Hadid’s “Recipe for Magic”
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
COMING SOON
MasterClass x Hyatt: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY >
Progressive: The Kid ‘n Play Super Bowl ad no one asked for
TV
STORYBOARDING
SCRIPT WRITING
When a spec ad you had 72 hours to ideate ends up playing during the Big Game.
SEE THE PITCH >
Nordstrom Trunk Club: New branding, new guidelines
BRANDING
EDITORIAL
COPYWRITING
When your parent company is iconic, developing a distinct brand book isn’t easy.
EXPLORE THE BRAND GUIDE >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter
Chief Revenue Officer
ABOUT KELLY
Trunk Club Custom: Capturing style across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Seasonal lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new (accessible!) website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
1990s quirk, but with 2026 levels of accessibility.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Design an annual report in one day
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting design challenge.
REPORT COMING SOON!
Concept: Giving Franzia the rebrand it deserves
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
The world’s most popular wine needs a glow-up.
SEE THE CONCEPT >
Kelly MacDowell
New Balance x Coco: Serving style at the Australian Open
DIGITAL
STORYTELLING
MERCHANDISING
How America’s biggest tennis star shows up at the biggest party in pro tennis.
COMING SOON
Coca-Cola: Gigi Hadid’s “Recipe for Magic”
DIGITAL
EVENTS
CONTENT
INFLUENCERS
From the streets of Queens to a supermodel’s kitchen, this campaign really goes places.
COMING SOON
MasterClass x Hyatt: A case study in what defines “wellness”
CO-BRANDING
OLV
LOYALTY PROGRAMS
This campaign raised a very important question: Is learning considered wellness?
REVIEW THE CASE STUDY>
Progressive: The Kid ‘n Play Super Bowl ad no one asked for
TV
STORYBOARDING
SCRIPT WRITING
When a spec ad you had 72 hours to ideate ends up playing during the Big Game.
SEE THE PITCH >
Nordstrom Trunk Club: New branding, new guidelines
BRANDING
EDITORIAL
COPYWRITING
When your parent company is iconic, developing a distinct brand book isn’t easy.
EXPLORE THE BRAND GUIDE >
“Kelly always understood how to execute the desired business strategy through the creative process.”
Emily Reuter, Chief Revenue Officer
ABOUT KELLY
Trunk Club Custom: Capturing style across America
CREATIVE DIRECTION
ON-LOCATION
PRINT
DIGITAL
Print and digital lookbooks shot in some of America’s most photogenic cities.
VIEW LOOKBOOKS >
Slim Jim: Snap into a brand-new (accessible!) website
DESIGN DIRECTION
DISCOVERABILITY
SITE ARCHITECTURE
1990s quirk, but with 2026 levels of accessibility.
EXPLORE THE REDESIGN >
Big Brothers Big Sisters: Design an annual report in one day
sTORYTELLING
COLLABORATION
LAYOUTS
A volunteer opportunity poses an interesting design challenge.
REPORT COMING SOON!
Concept: Giving Franzia the rebrand it deserves
LOGO DESIGN
PACKAGING
DIGITAL
SOCIAL
The world’s most popular wine needs a glow-up.
SEE THE CONCEPT >