Pepper Home
I was hired by the founders of this New York–based custom decor company to refresh the content strategy for various digital channels including web, email, and paid media. This is an ongoing partnership, so please check back for additional content as it’s completed.
Web
The goals for these pages were to better distinguish them from each other, create stronger messaging hierarchies, and introduce more educational modules (e.g. How it Works) to acclimate the customer to this unique product category. Click thumbnails to view full pages.
Home Page
About Page
We are actively working on a complete rework of Pepper’s welcome series. Coming soon!
Paid Media
For 2021, we are rethinking the funnel and messaging strategy for this channel. Coming soon!