This SEO-driven initiative for Nordstrom Trunk Club was designed to capture organic traffic on searches around dressing for body types. It was a huge success, boosting site visits by more than 500% while displaying the brand’s styling expertise. As of December 2020, multiple pages still rank above the fold on Google for non-branded keywords.

This was an immense campaign. For more than a year, I led a team of photographers, videographers, stylists, designers, and writers, ultimately producing several hundred assets for this multi-channel campaign. You can explore a sample of those deliverables below and the complete cornerstone page here.